The target audience that i would be aiming would look like these 5 men, they would enjoy a variety genres of music including rock, ie: Kings Of Leon, Stereophonics and Muse and drum&bass ie: Prodigy, Pendulum and Chase&Status.
Their social aspects of life would be attending gigs/festivals that include this type of music. Their life style would be very laid back and would live in a working class economy, so the money they earn would be spent on their enjoyments, Eg: Festivals/Gigs, fashion and parties.
The target audience style and fashion would be a quirky sense of style, and could be seen as an old fashioned vintage look, fashion would play a big role as it aids to the genre of music they fall into, and sets there image and group they would fall into. Eg: The rock 'rough' look would link to the drum&bass as iconic band members would dress in this fashion as well. This would all link to the stereotypical groups that people fall into.
This group of men would be my ideal target audience as they show a rock/punk look and would fit in with the scene of heavy festivals/gigs and parties where our music from the music video would be played.
