When we making our questionnaire we decided to make most of the questions open ended this would benefit us because we could get opinions from the audience feedback, this allowed us to make some improvements. This also allowed us to get back some positive feedback, it was rewarding and fulfilling to receive some praise about our music video.
We gave our questionnaire to our specific target audience late teenagers around 18 years old, both female and male, the majority of our responses where female however we knew this was predictable as most females would sympathise with our main character and the main story line.
We mostly worried about the story line of our video and that our viewers wouldn't understand it clearly, we did not want to make the story too confusing but it was hard doing this with out revealing the twist to the viewers. Results from the questionnaire confirmed us that everything was fine and that people understood, we did have some opinions to help us which was to show the flashbacks off the ex which would help illustrate the twist and make it more clear. Our audience liked the idea of the twist, and accepting their opinions and feedback it helped us make our music video better.
We also asked questions about the music and the speed of our clips, we was worried about some of our clips being too long and that the music would make it boring for our viewers. We was reassured that our clips and timing of the music worked perfectly from our audience one feedback wrote 'the timing of the music worked perfectly and the quick shots made it more exciting', this is exactly how we wanted to portray our music video and how we wanted it too be seen. By receiving positive feedback like this it helped us feel more relaxed about most of our work.
By handing out questionnaires to the viewers it helped us work on our video or things we was not certain off, we learnt to keep it the same and not change anything. Most perspectives of our video we was unsure about but we knew that they were conventional things in drum&bass music videos, our main problem was the drugs we was worried that our audience would get the wrong idea but we did portray them as bad in the video. We had positive feedback from our audience about this particular area. We know that people that attend these drum&bass gigs/festivals are surrounded by this environment, this image is taken from a gig at the famous drum&bass band Prodigy, as you can see in this photo everyone seems to have a 'buzz' about, so we know that this type of audience is who we would be appealing too and who we aim too sell our products too.
We also so had some critical feedback for our video, from our teachers at school, when planning our video out we looked at all the different angles of how we can have our blunt ending of our protagonist killing himself. We was just going to have the build up of our protagonist doing more drugs and drinking, getting more and more into a depressed state. We knew that by doing this people may expect that because of the slip of depression he might actually kill himself, so our teacher gave us some critical feedback to have a 'turning point' therefore the audience would think he was getting better and then the blunt ending of him in the bath after committing suicide. This we think made our video much better and in fact changed how everyone will see this video, as well this helped us promote that the use of drugs and alcohol is bad as we use some camera shots that shows the viewers his vision getting clearer and him as a visible state seems better, this helps us show the audience that drugs and alcohol are bad. The main reason of having the turning point makes the ending seem more delayed and blunt which keeps the audience in suspense and in shock when they see him finally dead.
We also wanted the promo pack to relate to the our music video and keep the same occurring theme throughout it all, we took some constructive feedback from our questionnaire audience when we asked them what would best suit the audience, they agreed that keeping the theme of black and dull colours would be the most appealing. We also received some response about the front page that we should make the text smaller but more bolder so that it stands out from the page. This helped us as it did make the image look better rather than having a big bold and taking it away from the picture. This helped our promo back look more professional and less tacky than what it did before by making the text smaller and changing it too a Gothic text.
Once our promo pieces was done we asked too our target audience 'If you saw these pieces would you buy them?' 15 out of 18 people said yes, which is a high percentage of people liked them, this made us feel positive about our work.
We learnt whilst reading our questionnaire answers that it is important to take on the opinions and use them to help your work, as their feedback is the most constructive and will make our product more appealing to the viewers.
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