Music Video's Analysis - Ok Go

OkGo are another well known rock bad who are known more for their music videos which are enjoyable and different to most music videos that are created today.
Ok Go's videos follow a simple theme which is cheap to make but time consuming, this has proved to be very effective.
Their video's are created as if they are one long consecutive shot and not broken, because it is made to be a continuous shot it makes it more appealing to the audience.



Here We Go Again;




Here we go again is one of the first video that the group had done. The video appears to be one long continuous shot and is not broken. It is the same position the whole way through the video and follows the band doing a scenes of dance moves on 8 different running machines.
The video lasts 3/4 minutes of just them doing the whole dance routine but because it is so simple and un-relevant to the music lyrics, it is something that draws the audience in. This video is most remember able even if it has 4 same characters, same settings, same background, same shot and same costumes/style that is all un-relatied to the lyrics and is highly effective. The video is most likely be very cheap to make and produce, but very time consuming for the band as they would have to learn the routine and practice hard to get it right, this seems to be a repetitive pattern throughout OkGo's video's.





White Knuckles




This video also appears to be one consecutive shot, this video includes a serious of movements that link on to another but involve dogs in the video. The series of events take part again, in the same location, same costume/style with the same 4 characters (the band) and same dogs and camera placed in the same position. The video is similar to 'Here We Go Again' as it is simple and original, but very time consuming for the bans as they have to work with the trained dogs for this video.

Both videos 'Here We Go Again' and 'White Knuckles' are very similar is not the same but with different events that happen in the video. The video consist of little editing and appears as one long shot. There are some exceptions to the videos of OkGo that may be slightly different.





This too Shall Pass



This video again does appear to be one long shot, including the same four characters, the same costume/clothes and a main location (a warehouse). There is a difference in this video to the others 'Here We Go Again' and 'White Knuckles' as this video had to be edited.
The video 'This Too Shall Pass' consists of a sequence of connective ticks being followed a and the four characters of the band OkGo appear every so often throughout some of the sets of tricks. The set of connective tricks are set out in a ''mousetrap'' style, so that it takes the whole time of the video. Every now and then the name band appears in the tricks to keep reminding the audience of who they are, this is as OkGo normally appear in the video's for the whole period of the time. By doing this it makes the audience remember OkGo and that this is their video and of their previous success.